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Our approach

We’re a company of brands and people with a clear purpose: to make sustainable living commonplace.

And we’re determined to prove that our purpose-led, future-fit business model delivers superior performance.

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Powering our growth

We’re harnessing our brands, our people and our partners to create lasting positive impact – on the world and our business. Find out more about how our business works below.

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Our Research & Development teams use consumer insights, plus the best ideas and thinking from specialists outside Unilever, to create superior brands and products. We spend around €800 million on Research & Development every year.

Visit our innovation section

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Our products reach the hands of consumers through millions of retail outlets in around 190 countries – ranging from large traditional stores to online-only retailers and small family-owned shops.

Find out more about our work with retailers

Everything we do helps us create value for our stakeholders

Our stakeholders are at the heart of our business. By taking care of them, we take care of our business.

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Unilever at a glance

As a global company making a real difference across the world, there’s plenty we can tell you: here’s a look at just some of the details.

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Our strategy

We have made five key strategic choices to drive our business growth and to make a positive difference to our world.

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